paolo ruffino

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Bio

I was born in Rome, Italy, the 27th March 1984, and I currently live in London, UK. I have been studying Media and Communications, digital media and semiotics in Rome, Copenhagen and Bologna. My interests include video game theory and culture, digital media, fakes and 'new media' art.

Academy

I am a Visiting Tutor and Mphil/PhD student at the Media and Communications department at Goldsmiths, University of London. My research project is a cultural analysis of video game consumers and, particularly, of the emergence of theprosumer in the video game industry. It involves a study of the concepts of consumer and producer, the history of the medium of the video game and phenomena such as 'modding', independent gaming, open engines and game art. While analysing discourses surrounding the 'Playstation hacking', the Independent Games Festival, Minecraft, gamification and game development kits, I propose a new perspective to the linear and hierachic division between producers and consumers.

The idea for this research project comes from a long experience in video game journalism. I have published several papers on these topics, worked as a translator, as a guest lecturer in higher education and presented at international conferences in Europe and the USA. From 2010, I am also studying for the PGCert (Management of Learning and Teaching in Higher Education).

My teaching positions for the academic year 2011/2012 include:

Lecturer at London South Bank University, Arts and Human Sciences department, supervisor of Undergraduate final dissertations - Game Cultures programme (Autumn and Spring terms)

* Associate Lecturer at Oxford Brookes University, Communication, Media and Culture department, Subject to Culture(Autumn term, 3rd year undergraduate)

* Visiting Tutor at Goldsmiths, Media and Communications department, Introduction to Media and Technologies (Spring term, 1st year undergraduate)  


Art

I am a member of the artistic group IOCOSE. Our mission is to subvert ideologies, processes and practices of identification and production of meanings. We work with camouflage, mimicry, fakes and pranks, mostly based in news, social and mass media. Among our works, we have hijacked an exhibition at Tate Modern, invented a spam campaign for the Italian Democratic Party, designed a religious hi-tech product based on electric shock, crafted an IKEA guillottine, experimented a drug made out of floppy discs, and organized an international contest for the most valueless video on YouTube. We have exhibited, among many, at the Venice Biennale (2011), Tate Modern (London, UK, 2011), Jeu de Paume (Paris, France, 2011), Pixxelpoint festival (Slovenia, 2008, 2009), Shift festival (Switzerland, 2010), The Influencers (Spain, 2010).


Other works and activities

2010: Social media community manager at LUUUX.com


September 2008 - September 2009: Tutoring and consultancy for the Italian Ministry of Education: introduction of online digital worlds in the teaching experience of high school students. I have also been assisting 10-13 years old students in their learning activities.

2007: Managed viral marketing campaign for Sony's Playstation3 launch in Italy.

2005-2010 Assistant and technical manager of artist duo Eva and Franco Mattes 
a.k.a. 0100101110101101.ORG– Synthetic Performances.

1998 - ongoing: Video game journalist. Relevant collaborations include Videogiochi (EDGE Italian edition, Future Media publishing), Videoludica.com and Gamescenes (edited by Matteo Bittanti, Stanford University), L'Altro (Italian daily newspaper), Gorgon magazine (curated ILINX column).


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