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paolo ruffino CONTACT at PAOLORUFFINO dot COM |
![]() ![]() Photos by Jacek Barcikowski ![]() ![]() ![]() ![]() |
Bio I
was born in Rome, Italy, the 27th March 1984, and I
currently live in London, UK. I have been studying Media and
Communications, digital media and semiotics in Rome, Copenhagen and
Bologna. My interests include video game theory and culture, digital
media, fakes and 'new media' art. I am a Visiting Tutor and Mphil/PhD student at the Media and Communications department at Goldsmiths, University of London. My research project is a cultural analysis of video game consumers and, particularly, of the emergence of theprosumer in the video game industry. It involves a study of the concepts of consumer and producer, the history of the medium of the video game and phenomena such as 'modding', independent gaming, open engines and game art. While analysing discourses surrounding the 'Playstation hacking', the Independent Games Festival, Minecraft, gamification and game development kits, I propose a new perspective to the linear and hierachic division between producers and consumers. * Associate Lecturer at Oxford Brookes University, Communication, Media and Culture department, Subject to Culture(Autumn term, 3rd year undergraduate) * Visiting Tutor at Goldsmiths, Media and Communications department, Introduction to Media and Technologies (Spring term, 1st year undergraduate)
Art I am a member of the artistic group IOCOSE. Our mission is to subvert ideologies, processes and practices of identification and production of meanings. We work with camouflage, mimicry, fakes and pranks, mostly based in news, social and mass media. Among our works, we have hijacked an exhibition at Tate Modern, invented a spam campaign for the Italian Democratic Party, designed a religious hi-tech product based on electric shock, crafted an IKEA guillottine, experimented a drug made out of floppy discs, and organized an international contest for the most valueless video on YouTube. We have exhibited, among many, at the Venice Biennale (2011), Tate Modern (London, UK, 2011), Jeu de Paume (Paris, France, 2011), Pixxelpoint festival (Slovenia, 2008, 2009), Shift festival (Switzerland, 2010), The Influencers (Spain, 2010).
Other works and activities 2010:
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